During Architectural Planning and Design
VR (Virtual Reality) can be immensely useful at the earliest stage of a project to help teams perform an end-user study and gain insight from those who will be using the space. The team is then able to incorporate end-users ideas and feedback into the design/ drawings.
Users can provide valuable insights into the moods of various spaces, furniture layouts for offices and lobbies, medical equipment layout for hospitals, the workflow of staff, check visual line of sight for nurses and security guards, safe access for facility managers, etc.
Advanced VR Systems also extracts the metadata from users, tracking where users focus their gaze in the virtual space and foot traffic through heat maps.
In the place of retail space, the gaze tracking feature of VR gives tangible benefit, where the owners will be able to direct store planning accordingly which will increase the sales. This helps reveal patterns in which users are interacting with the building, which can help influence space utilization and provide data for the development and validation of architectural features.